Tuesday, 20 December 2011

Google Logo Evolution & History

Google Logo
A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Google Inc.
Google logo Ev0lution

In 1996, Lary Page and Sergey Brin (Stanford University, Ph. D Student) built a search engine as a research project. It was called “BackRub”, named for its ability to analyze ‘back links’ to determine relevance of a particular website.

BackRub, Google, Ruth Kedar
Later it was renamed as ‘Google’. The word Google (from the misspelling og ‘googol’) refers to 10100 (1 followed by 100 zeros). Google’s first logo was created by Sergy Brin. And the current logo was designed by Ruth Kedar (Stanford’s consultant Art Professor) in 1999, used “Catull” typeface (current price $99). To celebrate birthday of famous peoples, holidays, special days and major events, Google drawn logos specially, known as Google Doodle, which are regularly drawn by Dennis Hwang.

Figure out More »
Apple, Audi, BMW, Canon, IBM, Microsoft, Firefox


Canon Logo Evolution & Secrets

Canpn Logo
A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Canon Inc.
Canon Logo Evalution

Canon Inc. is a world famous Japanese company known to most consumers for their manufacturing cameras, photocopiers, printers and camcorders.

Kwanon, Kwanon Camera
In 1933, this company manufactured a new camera, named “Kwanon”. Kawnon is a Buddhist God, designated as God of Mercy. It has one thousand arms and flames. The first logo of this company embedded the image of “Kwanon” and named after that god.

Gio Fuga, Canon logo
The company came up with the new universally accepted name “Canon” in 1935. The current canon logo uses a custom-designed font, created by Gio Fuga. Canon red color represents energy, determination and business responsibility.

Figure out More »
Apple, Audi, BMW, Google, IBM, Microsoft, Firefox

Monday, 19 December 2011

BMW Logo Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

BMW AG
BMW logo Evolution

Inside white and blue, bounded in black, with the letters B M W, for more than 90 years this is the symbol for complete driving pleasure.
But what is the inside meaning of this historical logo? BMW began with aircraft engines, followed by motorbikes and cars. Air craft engines are also the origin of the myth. Peoples think that the BMW logo is based on a rotating airscrew (rotating aircraft propeller). Origin of this interpretation is the cover of the BMW aircraft engine magazine. This picture is taken 1929. And the blue and white color is taken from Bavarian flag. Bavarian is the Germany state which is the company’s origin.


BMW Logo Secrects
Figure out More »
Apple, Audi, Canon, Google, IBM, Microsoft, Firefox

Audi Logo Evolution & Secrets

Audi Logo
A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Audi AG

Audi logo Evolution

Audi AG is one of the most renowned automobile manufacturing company, which deals with gorgeous and luxurious cars.
In 1932, four independent motor-vehicle manufactures Audi, DWK, Horch and Wanderer merge themselves to create a giant car manufacturer in Germany. After that they joined with NSU at 1969 and the present Audi AG is the root of these companies.
Audi logo Evolution
The four ring symbolizes the ancient four companies margining and conveying the constant efforts to strengthen bonds with their customers by manufacturing. The new logo introduced in the fall of 2009 on the 100th anniversary of audi, improves on the 3-dimensional aspect of the ring.
Augush Horsh
The name of the company is sort of a pun on ‘hoerch’, German for ‘hear’, named after its creator ‘Augush Horsh’.
Figure out More »
Apple, BMW, Canon, Google, IBM, Microsoft, Firefox

Apple Logo Evolution & History

Apple Logo
A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

Apple Inc.
Apple logo Evolution


Evaluation of Apple logo:
In 1976, Apple 1st logo was designed by Ronald Wayne, which was literally a complex picture of Isaac Newton sitting under an apple tree. You know, along with Steve Wozniak and Steve Jobs, this Wane actually founded Apple Computer. Sad thing had happened that he thought Apple was too risky because of its slow sale, so he resigned from there with $800 (10% of the company stock!)
Steve jobs conceived that the slow sales of the Apple was for the exaggeratedly complex logo. So he decided to change that. He hired Rob Janoff to design a new logo and he made the iconic rainbow-striped Apple logo used from 1976 to 1998.
Apple President Mike Scott:
"the most expensive bloody logo ever designed"
Ronald Wayne, Rob Janoff, Alan Turing
Now lets find out the meaning of the bite on the Apple logo. The father of the modern computer science is  Alan Turing, who committed suicide by taking a bite from an apple mixed with Cyanide. I don’t know it is true or not, this bite of the apple is a tribute of Alan Turing.
In 1998, when Steve jobs returned to the company, Apple replaced the rainbow logo with a modern-looking, monochrome.

Figure out More »

Monday, 5 December 2011

Corporate Logo : Evolution & Secrets

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.

01. IBM


02. Adobe Systems


03. Mozilla Firefox


04. LG Electronics

05. Xerox
06. Microsoft


07. Motorolla
08. Nokia




09. Palm Computing Inc.



10. Internet Explorer




11. Nortel



12. Wikipedia


13. Cocacola




14. Pepsi



20.
to be continued...

Grab also »
Apple, Google, BMW, Audi, Canon