Google Logo Evolution & History

A company’s hallmark of its logo. The work and execution strategy of a company has been changed day by day. When an enormous change is needed, their strategy to introduce themselves to the mass people by changing their branding motif, they have changed their hallmark more or less.
Google Inc.


In 1996, Lary Page and Sergey Brin (Stanford University, Ph. D Student) built a search engine as a research project. It was called “BackRub”, named for its ability to analyze ‘back links’ to determine relevance of a particular website.


Later it was renamed as ‘Google’. The word Google (from the misspelling og ‘googol’) refers to 10100 (1 followed by 100 zeros). Google’s first logo was created by Sergy Brin. And the current logo was designed by Ruth Kedar (Stanford’s consultant Art Professor) in 1999, used “Catull” typeface (current price $99). To celebrate birthday of famous peoples, holidays, special days and major events, Google drawn logos specially, known as Google Doodle, which are regularly drawn by Dennis Hwang.

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